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The philosophy at the heart of Bob de Wit’s landmark text Strategy is that an understanding of the topic can only be gained by exposure to the many opposite perspectives in the field. Recognizing that there is no simple answer to the question of ‘what is strategy’, the author navigates readers through contrasting viewpoint readings to encourage discussion and debate, and illustrative cases to acknowledge the importance of strategy in the world of business. Placing the student at the centre of the strategy debates encourages the qualities of creativity, flexibility, independence and analytical depth that are needed to become a strategic thinker.

Book details

Format
Paperback / softback
Publisher
Cengage Learning EMEA
Imprint
Cengage Learning EMEA
Author
Bob de Wit (Founder and director of Strategy Works and Strategy Academy in Rotterdam) || Bob de Wit (Professor of Strategic Leadership at Nyenrode Business University, The Netherlands.), Cengage Learning EMEA, Cengage Learning EMEA
ISBN-13
9781473765856
Publication date
2020-03-17
Edition
7th edition
Dimensions
196 mm × 32 mm × 260 mm
Weight
1520 g
Country of origin
GB

Paperback / softback

Strategy: An International Perspective

door Bob de Wit (Founder and director of Strategy Works and Strategy Academy in Rotterdam) || Bob de Wit (Professor of Strategic Leadership at Nyenrode Business University, The Netherlands.)

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