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Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.

Boekdetails

Formaat: Paperback / softback
Uitgever: John Wiley & Sons Inc
Imprint: John Wiley & Sons Inc
Auteur: David Besanko (Northwestern University) || David Dranove (Northwestern University) || Mark Shanley (Purdue University) || Scott Schaefer (Northwestern University), John Wiley & Sons Inc, John Wiley & Sons Inc
ISBN-13: 9781119378761
Verschijningsdatum: 2017-02-03
Editie: 7th edition
Afmetingen: 203 mm × 254 mm × 20 mm
Gewicht: 964 g
Land van herkomst: GB

Paperback / softback

Economics of Strategy

door David Besanko (Northwestern University) || David Dranove (Northwestern University) || Mark Shanley (Purdue University) || Scott Schaefer (Northwestern University)

€ 66,54

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