The essential guide for sales managers: discover how to turn everyday conversations and situations into coaching opportunities and transform your team’s performance.

** Business Book Awards 2023 Finalist **

Need your new sales hires to get up to speed faster?
Want your salespeople to stop depending on you? Like to get the very best from your sales team?

“This is the book you keep on your shelf and ‘dog-ear’ as a new or seasoned manager with tips you can action immediately. A rare find among sales books today.”
Ashton Williams – Senior Manager Revenue Enablement ADA

“A masterpiece in sales coaching. Your salespeople will become autonomous in their thinking, discovering their own answers, mastering their own objections, and you will be the guide to their success.”
Caroline McCrystal – Senior Account Manager UK&I GTM Banking Experian

“Mark does a phenomenal job demystifying sales coaching and making it actionable for frontline managers. A must-read for any sales leader unlocking the performance of their team.”
Matthew Dixon – Co-author of The Challenger Sale and Jolt

More than ever you need to coach your team so they can think for themselves, take responsibility for their performance and do what you hired them to do. If you want to turn your team into top sales performers, sales coaching must be your focus. Let this practical and easy-to-read book show you how.

Mark Garrett Hayes is an accredited coach and trainer, and is passionate about helping sales leaders to dramatically boost sales performance and accountability.