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Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.

Boekdetails

Formaat
Paperback / softback
Uitgever
Cengage Learning, Inc
Imprint
South-Western College Publishing
Auteur
Charles Lamb (Texas Christian University) || Joe Hair (Louisiana State University) || Carl McDaniel (University of Texas, Arlington), South-Western College Publishing, Cengage Learning, Inc
ISBN-13
9780357929216
Verschijningsdatum
2024-01-24
Editie
14th edition
Afmetingen
213 mm × 15 mm × 271 mm
Gewicht
840 g
Land van herkomst
US

Paperback / softback

MKTG

door Charles Lamb (Texas Christian University) || Joe Hair (Louisiana State University) || Carl McDaniel (University of Texas, Arlington)

€ 83,74
Op voorraad14 werkdagen
Gratis verzending30 dagen bedenktijd
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