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MKTG from 4LTR Press connects students to the principles of marketing—bringing them to life through timely examples showing how they’re applied at the world’s top companies every day.

Boekdetails

Formaat: Paperback / softback
Uitgever: Cengage Learning, Inc
Imprint: South-Western College Publishing
Auteur: Charles Lamb (Texas Christian University) || Joe Hair (Louisiana State University) || Carl McDaniel (University of Texas, Arlington), South-Western College Publishing, Cengage Learning, Inc
ISBN-13: 9780357127810
Verschijningsdatum: 2020-05-03
Editie: 13th edition
Afmetingen: 213 mm × 12 mm × 274 mm
Gewicht: 980 g
Land van herkomst: US

Paperback / softback

MKTG

door Charles Lamb (Texas Christian University) || Joe Hair (Louisiana State University) || Carl McDaniel (University of Texas, Arlington)

€ 83,74

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