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About this product

This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject.

Book details

Format
paperback
Publisher
Pearson
Imprint
Pearson Education Limited
Author
Tench, Ralph, Pearson Education Limited, Pearson
ISBN-13
9781292112183
Publication date
2017-04-11T00:00:01Z
Pages
612
Language
english
Edition
4 New edition
Dimensions
37 mm × 265 mm × 195 mm
Weight
1060 g

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Exploring Public Relations: Global Strategic Communication

door Tench, Ralph

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