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The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life.
The new edition has been fully revised and updated with a more intuitive structure to now feature:
  • A greater emphasis on what innovation involves.
  • A new chapter on Value Capture.
  • Expanded coverage on Services and Process Innovations.
  • Two new chapters covering Global and Green trends in innovation.
  • 8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.

Boekdetails

Formaat
Paperback / softback
Uitgever
McGraw-Hill Education - Europe
Imprint
McGraw-Hill Inc.,US
Auteur
David Smith, McGraw-Hill Inc.,US, McGraw-Hill Education - Europe
ISBN-13
9780077158392
Verschijningsdatum
2015-03-16
Pagina's
360
Editie
3rd edition
Afmetingen
189 mm × 244 mm × 18 mm
Gewicht
690 g
Land van herkomst
US

Paperback / softback

Exploring Innovation

door David Smith

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