header.popularSearches
header.quickLinks
Trending now
Beschrijving
Analyses how and why consumers purchase and consume the way they do. This work outlines both the individual and social factors that influence these processes. It presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. It also provides the developments in the areas of technology, research, along with examples.
"Consumers, 2/e", by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. "Consumers" is praised as the most current text in the field in the areas of technology, research, and illustrative examples.
Aanbevolen
Momenteel uitverkocht
Gratis verzending
vanaf €20
30 dagen retour
zonder gedoe
Veilig betalen via iDEAL of Klarna
iDEAL · Klarna
Serie & gerelateerd
Raja Rajamannar
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
€ 23,82
Jeremy Mark Malcolm || Siddharth Mukherjee
Holding Broadband Providers to Account: A Consumer Advocacy Manual
€ 0,00
Jeremy Mark Malcolm || Siddharth Mukherjee || B-Lingo
Responsabilizar a Los Proveedores De Banda Ancha: Manual De Defensa Del Consumidor
€ 0,00
Jeremy Mark Malcolm || Siddharth Mukherjee || B-Lingo
Responsabiliser Les Fournisseurs De Service Haut Debit: Une Plaidoirie Pour La Protection DES Consommateurs
€ 0,00
Consumers' League National Consumers' League || National Consumers' League
The Consumer's Control of Production: The Work of the National Consumers' League
€ 25,40
Consumers' League The Consumers' League || The Consumers' League
Consumers' Cooperative Societies in New York State
€ 0,00
Eric Arnould || Linda Price || George M. Zinkhan
Consumers
€ 0,00
Grace Hansen
Consumers
€ 18,06
Grace Hansen
Consumers
€ 36,76
Consumers' Association
Consumers Association Mixed 28 Copy Dumpbin (Containing Mar Good Dguide 1994, 6 Which? Hotel Guide 94, 6 X Which? Wine Guide N/E and 6 X Good Skiing Guide 1994)
€ 0,00
