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Presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Featuring the areas of technology and research, this work contains illustrative examples.

"Consumers, 2nd Edition" presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised "Consumers" as the most current text in the field in the areas of technology and research, and it contains illustrative examples.

Boekdetails

Formaat: Paperback / softback
Uitgever: McGraw-Hill Education - Europe
Imprint: McGraw-Hill Publishing Co.
Auteur

Eric Arnould || Linda Price || George M. Zinkhan, McGraw-Hill Publishing Co., McGraw-Hill Education - Europe

ISBN-13

9780071214261

Verschijningsdatum

2003-04-01

Editie

International student edition

Afmetingen

205 mm × 254 mm × 30 mm

Gewicht

1546 g

Paperback / softback

Consumers

door Eric Arnould || Linda Price || George M. Zinkhan

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