Consumers

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Eric J Arnould || Linda Price || George M. Zinkhan

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Beschrijving

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Presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Featuring the areas of technology and research, this work contains illustrative examples.

"Consumers, 2nd Edition" presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised "Consumers" as the most current text in the field in the areas of technology and research, and it contains illustrative examples.

Boekdetails

Formaat: Paperback / softback
Uitgever: McGraw-Hill Education - Europe
Imprint: McGraw-Hill Publishing Co.
Auteur: Eric Arnould || Linda Price || George M. Zinkhan, McGraw-Hill Publishing Co., McGraw-Hill Education - Europe
ISBN-13: 9780071214261
Verschijningsdatum: 2003-04-01
Editie: International student edition
Afmetingen: 205 mm × 254 mm × 30 mm
Gewicht: 1546 g

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