Consumer Behaviour A European Outlook: A European Outlook

Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it.

The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. The new ‘Innovation In Action feature’ will give practical examples to help you student link Consumer Behaviour with how it is practised in the workplace.

More about Consumer

About this product

Book details

You might also like

Berserk Deluxe Volume 1

Throne of Glass Box Set (Paperback): The complete series in paperback from the author of ACOTAR

Vagabond (VIZBIG Edition), Vol. 2: Enlightenment: Volume 2

The Hobbit and the Lord of the Rings

Stormlight Archive MM Boxed Set I, Books 1-3: The Way of Kings, Words of Radiance, Oathbringer

George R. R. Martin's A Game of Thrones Leather-Cloth Boxed Set (Song of Ice andFire Series): A Game of Thrones, A Clash of Kings, A Storm of Swords, A Feast for Crows, and ADance with Dragons

Invincible Compendium Volume 1

Trading in the Zone: Master the Market with Confidence, Discipline, and a Winning Attitude

Mistborn Trilogy Boxed Set: Mistborn, The Well of Ascension, The Hero of Ages

The Lord of the Rings Deluxe Illustrated by the Author: Special Edition