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Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it.

The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. The new ‘Innovation In Action feature’ will give practical examples to help you student link Consumer Behaviour with how it is practised in the workplace. 

Book details

Format
Paperback / softback
Publisher
Pearson Education Limited
Imprint
Pearson Education Limited
Author
Leon G. Schiffman || Leslie Kanuk || Havard Hansen, Pearson Education Limited, Pearson Education Limited
ISBN-13
9780273736950
Publication date
2011-10-14
Pages
480
Edition
2nd edition
Dimensions
195 mm × 264 mm × 20 mm
Weight
880 g
Country of origin
US

Paperback / softback

Consumer Behaviour A European Outlook: A European Outlook

door Leon G. Schiffman || Leslie Kanuk || Havard Hansen

€ 119,71
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