header.popularSearches
header.quickLinks
Trending now
Beschrijving
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need.
Aanbevolen
Paperback / softback
Gratis verzending
vanaf €20
30 dagen retour
zonder gedoe
Veilig betalen via iDEAL of Klarna
iDEAL · Klarna
Serie & gerelateerd
Leon G. Schiffman || Joseph Wisenblit || Leon Schiffman
Consumer Behavior, Global Edition
€ 40,49
Isabelle Szmigin || Maria Piacentini || Margaret K. Hogg || Soren Askegaard || Margaret Hogg
Consumer BehaviourA European Perspective
€ 26,99
Isabelle Szmigin (Professor of Marketing, University of Birmingham) || Maria Piacentini (Professor of Consumer Research, Lancaster University)
Consumer Behaviour
€ 45,89
Zubin Sethna || Jim Blythe
Consumer Behaviour
€ 65,57
Moran Cerf (Northwestern University) || Manuel Garcia-Garcia || Ana Iorga (Founder, Buyer Brain) || Ming Hsu (Assistant Professor, University of California, Berkeley) || Moran Cerf (Northwestern University)
Consumer Neuroscience
€ 87,96
Isabelle Szmigin || Maria Piacentini
Consumer Behaviour
€ 76,76
Cathrine Jansson-Boyd
Consumer Psychology 2e
€ 47,78
Leon G. Schiffman || Joseph Wisenblit
Consumer Behavior, Global Edition
€ 119,71
Consumer A Consumer || A Consumer
Hints on the Practical Effects of Commercial Restriction on Production, Consumption, and National Wealth (1833)
€ 42,72
H. Ramananda Singh
Consumer Market & Consumer Behaviour
€ 0,00
