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Provides students with an understanding of consumer behavior. This title states that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. It integrates theory, strategy-based examples, and application. Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

Book details

Format
CD-Extra
Publisher
McGraw-Hill Education - Europe
Imprint
McGraw-Hill Professional
Author
Delbert Hawkins || David Mothersbaugh, McGraw-Hill Professional, McGraw-Hill Education - Europe
ISBN-13
9780071315128
Publication date
2012-03-16
Edition
12th edition
Dimensions
211 mm × 262 mm × 31 mm
Weight
1499 g
Country of origin
US

CD-Extra

Consumer Behavior: Building Market Strategy

door Delbert Hawkins || David Mothersbaugh

€ 18,00
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