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Advertising Account Planning: Planning and Managing an IMC Campaign | Myboeken

Home/Producten/Advertising Account Planning: Planning and Managing an IMC Campaign

Beschrijving

Over dit product

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Boekdetails

Formaat: Hardback
Uitgever: Taylor & Francis Ltd
Imprint: Routledge
Auteur

Larry Kelley || Donald Jugenheimer, Routledge, Taylor & Francis Ltd

ISBN-13

9780765640352

Verschijningsdatum

2014-09-15

Editie

3rd edition

Afmetingen

152 mm × 229 mm

Gewicht

544 g

Land van herkomst

GB

Hardback

Advertising Account Planning: Planning and Managing an IMC Campaign

door Larry Kelley || Donald Jugenheimer

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