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This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy.

The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising.

Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts –invaluable for day-to-day reference.

First published in 1949.

Boekdetails

Serie
Routledge Library Editions: Advertising
Ondertitel
Routledge Library Editions: Advertising
Formaat
Hardback
Uitgever
Taylor & Francis Ltd
Imprint
Routledge
Auteur
Dennis Caton, Routledge, Taylor & Francis Ltd
ISBN-13
9780415817769
Verschijningsdatum
2013-03-21
Afmetingen
156 mm × 234 mm
Gewicht
380 g
Land van herkomst
GB

Hardback

Advertising Explained

door Dennis Caton

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