Home/Products/E-Commerce 2020–2021: Business, Technology and Society, Global Edition

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For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2020: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property.

Book details

Format
Paperback / softback
Publisher
Pearson Education Limited
Imprint
Pearson Education Limited
Author
Kenneth Laudon || Carol Traver, Pearson Education Limited, Pearson Education Limited
ISBN-13
9781292343167
Publication date
2020-08-17
Edition
16th edition
Dimensions
205 mm × 255 mm × 29 mm
Weight
1630 g
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Paperback / softback

E-Commerce 2020–2021: Business, Technology and Society, Global Edition

door Kenneth Laudon || Carol Traver

€ 44,10
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