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This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world’s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China’s market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.

Boekdetails

Formaat
Hardback
Uitgever
Springer Verlag, Singapore
Imprint
Palgrave Macmillan
Auteur
Sharon Gai, Palgrave Macmillan, Springer Verlag, Singapore
ISBN-13
9789811900020
Verschijningsdatum
2022-03-29
Editie
2022 ed.
Afmetingen
148 mm × 210 mm
Land van herkomst
NL

Hardback

Ecommerce Reimagined: Retail and Ecommerce in China

door Sharon Gai

€ 60,08
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