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About this product

A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.

Book details

Format
paperback
Publisher
SAGE Publications Ltd
Imprint
SAGE Publications Ltd
Author
Sethna, Zubin, SAGE Publications Ltd, SAGE Publications Ltd
ISBN-13
9781526450012
Publication date
2019-04-12T00:00:01Z
Pages
549
Language
english
Edition
4
Dimensions
25 mm × 241 mm × 184 mm
Weight
1260 g
Country of origin
US

paperback

Consumer Behaviour

door Sethna, Zubin

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