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For undergraduate and graduate courses in consumer behaviour.

Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.

Book details

Format
Paperback / softback
Publisher
Pearson Education Limited
Imprint
Pearson Education Limited
Author
Leon G. Schiffman || Joseph Wisenblit, Pearson Education Limited, Pearson Education Limited
ISBN-13
9781292269245
Publication date
2019-01-16
Pages
512
Edition
12th edition
Dimensions
215 mm × 275 mm × 18 mm
Weight
990 g
Country of origin
US

Paperback / softback

Consumer Behavior, Global Edition

door Leon G. Schiffman || Joseph Wisenblit

€ 119,71
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