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Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that the consumer is a co-creator in a brand′s identity.

Book details

Format
paperback
Publisher
SAGE Publications Ltd
Imprint
Sage Publications Ltd
Author
Michael Beverland, Sage Publications Ltd, SAGE Publications Ltd
ISBN-13
9781529720129
Publication date
2021-03-13T00:00:01Z
Pages
488
Language
english
Edition
2
Dimensions
26 mm × 232 mm × 186 mm
Weight
810 g
Country of origin
US

paperback

Brand Management: Co-creating Meaningful Brands

door Michael Beverland

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