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This textbook provides a practical approach to brand leadership, tailored for master’s students in business schools, executive education participants, and brand management professionals.

Boekdetails

Formaat
paperback
Uitgever
Springer Gabler
Imprint
Springer Gabler
Auteur
Vogler, Oliver, Springer Gabler, Springer Gabler
ISBN-13
9783658502447
Verschijningsdatum
2026-05-15T00:00:01Z
Pagina's
332
Taal
english
Afmetingen
19 mm × 240 mm × 168 mm
Gewicht
535 g
Land van herkomst
NL

paperback

Brand Management: Brand Strategy, Brand Implementation, and Brand Evaluation

door Vogler, Oliver

€ 50,64
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