Clarifies the mobile web landscape, helping librarians and library developers create mobile websites and applications from a user-centered perspective. With Tidal’s valuable guidance, libraries can harness mobile technologies to meet the needs and expectations of library resource users. Mobile technology has changed the way we interact with one another and our communities. With the proliferation of mobile devices and the constant availability of information access, it is more important than ever for libraries to meet users on their phones and tablets. But not all mobile library approaches are created equal, and in this LITA guide Tidal clarifies the mobile web landscape, helping librarians and library developers create mobile websites and applications from a user-centered perspective. Whether they have previous experience conducting mobile web usability tests, or are new to the concept of user-centered design, readers will find:

• A survey of mobile devices, with an analysis of their commonalities and differences, plus discussions on hardware and the concept of mobile context
• Information on mobile apps, websites, and hybrids, enabling libraries to make informed decisions on what’s best for their users and institutions
• Nuts-and-bolts guidance on text editors, HTML, Cascading Style Sheets (CSS), web browsers, and other skills and tools necessary for mobile web development
• An overview of usability and what the concept means with regard to the library experience
• Tips for conducting usability testing and research, from planning to execution and analysis
• Sample scripts for recruiting testing volunteers and gathering feedback, a boilerplate consent form, and a bibliography of additional resources

With Tidal’s valuable guidance, libraries can harness mobile technologies to meet the needs and expectations of library resource users.