At the height of Tim Maia’s soaring fame, he joined a radical, extraterrestrial-obsessed cult and created two plus albums of some of Brazil’s—and the globe’s—best funk and soul music. This book explores the career of the man often hailed as the James Brown or Barry White of Brazil, and the time of his radical transformation from a musician notorious for hedonistic living to a devoted follower of Manoel Jacinto Coelho’s Rational Culture.

After suddenly joining Coelho’s cult in 1974 (which started first as an offshoot of the mystical Afro-Brazilian religion Umbanda), Maia gave up drugs and alcohol, threw away his material possessions, and released Racional Vols. 1 & 2 in the attempt to convert the entirety of Brazil and the world to the revelation of Rational Culture. Thayer explores this strange, brief, yet incredibly prolific period of Maia’s life wherein the reigning soul and funk artist of Brazil produced two albums, an EP, and a recently unearthed tape containing almost another full album of funky jams laced with spiritual content and scripture. For just as quickly as Maia became entranced with Coelho did he become disillusioned with the cult, disavowing and destroying everything having to do with that experience and refusing to speak of it for the rest of his life.

33 1/3 Global, a series related to but independent from 33 1/3, takes the format of the original series of short, music-based books and brings the focus to music throughout the world. With initial volumes focusing on Japanese and Brazilian music, the series will also include volumes on the popular music of Australia/Oceania, Europe, Africa, the Middle East, and more.