The most detailed history of this iconic brand told through 120 watches from James Dowling, aka 'Mr Rolex'.

'Brings Rolex's incredible story alive like none before it... A fascinating and joyfully accessible read'
- Robin Swithinbank, journalist, author and podcaster

In celebration of 120 years, this book offers a unique decade-by-decade journey through the legacy of Rolex, featuring 12 chapters that tell the story of the brand and the exceptional watches that cemented its fame and prestige.

Explore 120 stunning Rolex timepieces, which showcase the diversity of the models, cases, movements, dials and bracelets. From the iconic Oyster, Datejust, Submariner and Daytona series, to the opulence of the Cellini and Masterpiece strands. Each era enhanced Rolex's reputation for innovation and quality. Their evolution is vividly and expertly described by James Dowling ('Mr Rolex').

With hundreds of images, archive material, ephemera and specially commissioned photography, this is the comprehensive story of the world's most recognized watch brand.