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The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league’s global operations and traces the history of the NBA’s approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century. As fans around the world stream games and other league content, NBA teams incorporate foreign languages and cultures into broadcasts to boost their product’s appeal to audiences in Brazil, China, and beyond. Secular’s analysis reveals how the NBA continues to transform itself into a wildly successful media producer and distributor more akin to a streaming studio than the sports leagues of old even as its media partners and sponsors erase any notion of sports as a civic good.

A timely look at a dynamic media landscape, The Digital NBA shows how the games we love became content first and sport a distant second.

Boekdetails

Serie
Studies in Sports Media
Ondertitel
Studies in Sports Media
Formaat
Paperback / softback
Uitgever
University of Illinois Press
Imprint
University of Illinois Press
Auteur
Steven Secular, University of Illinois Press, University of Illinois Press
ISBN-13
9780252087349
Verschijningsdatum
2023-06-20
Afmetingen
152 mm × 229 mm × 23 mm
Gewicht
399 g
Land van herkomst
US

Paperback / softback

The Digital NBA: How the World's Savviest League Brings the Court to Our Couch

door Steven Secular

€ 31,89
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