Founded in 1973, Bimota started out modifying existing bikes, and then building its own high-performance machines. Its bikes were known for excellent handling, innovative design, and cutting-edge technology, and soon gained a loyal following. Despite financial struggles, the company has continued to produce exclusive, high-end motorcycles.

The definitive story of one of the most iconic Italian motorcycle marques. Bimota was founded in 1973 by three friends: Valerio Bianchi, Giuseppe Morri, and Massimo Tamburini. The company specialises in producing high-performance motorcycles, incorporating exotic materials and cutting-edge technologies. Bimota quickly gained a reputation for producing limited edition, hand-built motorcycles that were prized for their exceptional quality and design. Throughout its history, Bimota has collaborated with several well-known brands, including Yamaha, Suzuki, and Ducati, to produce unique and innovative bikes. The company has also won numerous awards for its innovative designs, including the prestigious ‘Motorcycle Designer of the Year’ award in 1992. Despite facing financial difficulties in the 1990s and 2000s, Bimota continues to produce motorcycles, and has maintained its reputation as one of the premier brands in the motorcycle industry. Bimota motorcycles are prized by motorcycle enthusiasts and collectors for their exceptional quality, design, and engineering excellence. The company's commitment to innovation and excellence has earned it a place in the hearts of riders and fans around the world, and it continues to be a source of inspiration for the motorcycle community. With a 50 year passion for Italian motorcycles Ian Falloon tells the full story of Bimota, covering all the street and racing models from 1973 onward.