The BAC Three-Eleven: The British Airbus That Should Have Been

font-family: "> from 1969/70 and uses a variety of statistics on launch aid markets, market share of main airline producers at the time of the cancellation, and provides reflections for Aerospace leaders planning the future

The British government decided in December 1970 not to provide launch aid for BAC Three-Eleven, a 245-seat wide-body twinjet airliner. This occurred shortly after the government had also withdrawn from the European Airbus. This book argues that the Three-Eleven's cancellation was the turning point for the subsequent decline and marginalisation of Britain's civil aircraft industry. Using compelling evidence, Graziano Freschi reflects on the effects the decision has had to this day, provides a detailed history of the aircraft and set the relevant events into an historical context, whilst suggesting that the lessons learned might benefit future industrial policy decisions in High Tech manufacturing.

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