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Grounded in history, theory, and empirical research studies, Strategic Media Relations in the Age of Information: An Evidence-Based Approach presents a clear and accessible overview of the modern practice of media relations. It focuses primarily on the development and strategic execution of media relations programs across a wide variety of organizations.

Boekdetails

Formaat
Paperback / softback
Uitgever
Oxford University Press Inc
Imprint
Oxford University Press Inc
Auteur
Supa || Zoch, Oxford University Press Inc, Oxford University Press Inc
ISBN-13
9780190844271
Verschijningsdatum
2020-01-20
Gewicht
453 g
Land van herkomst
US

Paperback / softback

Strategic Media Relations in the Age of Information: An Evidence-Based Approach

door Supa || Zoch

€ 159,31
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