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Benedikt Lindenbeck untersucht anhand realer Daten eines Versicherungsunternehmens, inwiefern auf Basis bestehender Kundenbeziehungen Empfehlungen für die Auswahl zu adressierender Rezipienten im Dialogmarketing abgeleitet werden können.

Boekdetails

Serie
Marketing und Marktorientierte Unternehmensführung
Ondertitel
Marketing und Marktorientierte Unternehmensführung
Formaat
paperback
Uitgever
Springer Gabler
Imprint
Springer Gabler
Auteur
Lindenbeck, Benedikt, Springer Gabler, Springer Gabler
ISBN-13
9783658211660
Verschijningsdatum
2018-02-20T00:00:01Z
Pagina's
356
Taal
german
Editie
1. Aufl. 2018
Afmetingen
21 mm × 210 mm × 148 mm
Gewicht
426 g
Land van herkomst
NL

paperback

Steuerung von Dialogmarketingkampagnen (Marketing und Marktorientierte Unternehmensführung)

door Lindenbeck, Benedikt

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