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This book discusses how pharmaceutical companies can forge an enduring and competitive strategy by developing and nurturing its marking assets. The author emphasizes the need to be creative in communication to ones customer and to teach them through well-defined distribution channels.

Boekdetails

Formaat
Paperback / softback
Uitgever
SAGE Publications Inc
Imprint
SAGE Publications Inc
Auteur
Raja B Smarta, SAGE Publications Inc, SAGE Publications Inc
ISBN-13
9780761993766
Verschijningsdatum
1999-10-31
Afmetingen
139 mm × 215 mm
Land van herkomst
US

Paperback / softback

Revitalizing the Pharmaceutical Business: Innovative Marketing Approaches

door Raja B Smarta

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