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This introduction to PR relates fundamental theory to real-world practice through case studies, PR tools and interviews with practitioners. The chapter structure uses bite-sized chunks of content to help organize learning. The fresh approach and lively writing style provide an accessible text perfect for students new to the subject area.

Boekdetails

Formaat
paperback
Uitgever
Oxford University Press
Imprint
Oxford University Press
Auteur
Gordon, Averill Elizabeth, Oxford University Press, Oxford University Press
ISBN-13
9780199565740
Verschijningsdatum
2011-05-12T00:00:01Z
Pagina's
422
Taal
english
Editie
Illustrated
Afmetingen
20 mm × 188 mm × 244 mm
Gewicht
916 g
Land van herkomst
GB

paperback

Public Relations

door Gordon, Averill Elizabeth

€ 46,79
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