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Promotional Marketing Law: A Practical Guide (previously titled Sales Promotion and Direct Marketing Law: A Practical Guide) offers comprehensive advice on the law relating to sales promotion.

Promotional Marketing Law: A Practical Guide (previously titled Sales Promotion and Direct Marketing Law: A Practical Guide) offers comprehensive advice on the law relating to sales promotion. This book highlights key developments and helps you to avoid possible legal pitfalls and offers straightforward, no-nonsense advice. It uses a question and answer format for quick reference, saving you valuable time. Covering questions regularly raised by sales promotion and marketing professionals, this book is based on many years of practical experience on the part of the author.

Boekdetails

Formaat
Paperback / softback
Uitgever
Bloomsbury Publishing PLC
Imprint
Bloomsbury Professional
Auteur
Philip Circus, Bloomsbury Professional, Bloomsbury Publishing PLC
ISBN-13
9781847667397
Verschijningsdatum
2011-02-28
Editie
6th edition
Afmetingen
138 mm × 216 mm
Gewicht
460 g
Land van herkomst
GB

Paperback / softback

Promotional Marketing Law: A Practical Guide

door Philip Circus

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