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From noted graphic designer and logo expert George Bokhua, Principles of Logo Design presents essential techniques and examples for developing and refining logos and other visual marks, including the use of grids and other geometric shapes to achieve classic proportions. Learn to design simple, powerful, and timeless logos.

*Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA*
*One of the “top 20 books that all graphic designers should read (and own),” according to Adobe.com*

When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind.

In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communication with minimal information to create logos using simple, monochromatic shapes.

This comprehensive volume includes:

  • How to apply a strong, simple, and minimal design aesthetic to logo design
  • Why gridding is important, and understanding the golden ratio and when to use it
  • How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator
  • Fine-tuning techniques to ensure visual integrity

Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.

Boekdetails

Formaat
Hardback
Uitgever
Quarto Publishing Group USA Inc
Imprint
Rockport Publishers
Auteur
George Bokhua, Rockport Publishers, Quarto Publishing Group USA Inc
ISBN-13
9780760376515
Verschijningsdatum
2022-08-02
Afmetingen
190 mm × 246 mm
Gewicht
889 g
Land van herkomst
CN

Hardback

Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons

door George Bokhua

€ 31,19
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