- Formaat
- Hardback
- Uitgever
- Prentice Hall (Higher Education Division, Pearson Education)
- Imprint
- Prentice Hall
- Auteur
- Kotler || Armstrong, Prentice Hall, Prentice Hall (Higher Education Division, Pearson Education)
- ISBN-13
- 9780131784307
- Verschijningsdatum
- 2003-03-01
- Editie
- 10th ed.
- Land van herkomst
- US