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Managers of successful organizations need to focus on two things: profit and revenue growth. The trouble is that most managers think they must focus on one at the expense of the other. They cut costs or raise prices to increase profits and fail to focus on revenue.

Bad pricing is a great way to destroy your company's value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.

Boekdetails

Formaat
Hardback
Uitgever
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Auteur
RK Holden, John Wiley & Sons Inc, John Wiley & Sons Inc
ISBN-13
9780470197578
Verschijningsdatum
2008-03-07
Afmetingen
161 mm × 239 mm × 22 mm
Gewicht
436 g
Land van herkomst
US

Hardback

Pricing with Confidence – 10 Ways to Stop Leaving Money on the Table

door RK Holden

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