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Beschrijving
Managers of successful organizations need to focus on two things: profit and revenue growth. The trouble is that most managers think they must focus on one at the expense of the other. They cut costs or raise prices to increase profits and fail to focus on revenue.
Bad pricing is a great way to destroy your company's value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.
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