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Mit dem Angebot produktbegleitender Dienstleistungen können sich Unternehmen von ihren Wettbewerbern differenzieren; Björn Rentner analysiert die Akzeptanz der beiden Angebots- und Pricingformen sowie die Einflussfaktoren, die zu Akzeptanzunterschieden führen können.

Boekdetails

Formaat
paperback
Uitgever
Springer Gabler
Imprint
Springer Gabler
Auteur
Rentner, Björn, Springer Gabler, Springer Gabler
ISBN-13
9783834942036
Verschijningsdatum
2012-08-11T00:00:01Z
Pagina's
264
Taal
german
Editie
2012
Afmetingen
15 mm × 210 mm × 148 mm
Gewicht
318 g
Land van herkomst
NL

paperback

Pricing für produktbegleitende Dienstleistungen: Akzeptanzanalyse von integralen und separaten Angebotsformen

door Rentner, Björn

€ 125,21
Op voorraad18-21 werkdagen
Gratis verzending30 dagen bedenktijd
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