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Die persuasive Wirksamkeit immersiver Botschaften wurde schon mehrfach empirisch nachgewiesen. Die räumliche Präsenz wurde dabei als Mediator der Effekte identifiziert – wie genau dieser Persuasionsmechanismus allerdings abläuft, ist bisher ungeklärt. Daher wird die bisherige Forschung rund um die Wahrnehmung der räumlichen Präsenz in diesem Buch aufgearbeitet und systematisiert. Unterschiedliche Ansätze und Theorien werden dabei miteinander in Verbindung gesetzt und die Vermutungen anhand von drei empirischen Laborexperimente geprüft. Die Ergebnisse werden im Anschluss durch ein konzeptuelles Persuasionsmodell miteinander verbunden und ausführlich diskutiert.

Boekdetails

Formaat
Paperback / softback
Uitgever
Springer Fachmedien Wiesbaden
Imprint
Springer VS
Auteur
Priska Breves, Springer VS, Springer Fachmedien Wiesbaden
ISBN-13
9783658336158
Verschijningsdatum
2021-05-14
Taal
German
Editie
1. Aufl. 2021
Afmetingen
148 mm × 210 mm
Land van herkomst
NL

Paperback / softback

Persuasion durch räumliche Präsenz: Eine Systematisierung und empirische Prüfung der persuasiven Mechanismen

door Priska Breves

€ 117,34
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