Popular searches
Quick links
Trending now
Description
This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades. Nike's immortal "Just Do It" slogan is displayed at the Smithsonian Institution in Washington, DC. The company's pioneering use of athlete endorsements as the foundation of its marketing and its dedication to incorporating advanced technology and materials in its products has forever changed the world of sports. Amazingly, what is now Nike sprang from the humblest beginnings—two runners with a passion for improving the sport willing to sell shoes out of their cars at track meets. This book provides a comprehensive analysis of the company, giving readers a full appreciation of its fascinating history and the attributes and strategies that have helped Nike outlast its competitors. Material derived from interviews with star athletes and marketing experts lend additional insight into the Nike phenomenon.
Recommended
Kentaro Miura
€ 44,10
Sarah J. Maas
€ 72,00
Takehiko Inoue
€ 22,50
J. R. R. Tolkien
€ 49,50
Brandon Sanderson
€ 29,70
George R. R. Martin
€ 59,40
Robert Kirkman || Cory Walker || Ryan Ottley
€ 56,70
Mark Douglas
€ 46,80
Brandon Sanderson
€ 34,20
J R R Tolkien
€ 160,20
Series & related
Nicholas Brice
The Mindful Communicator
€ 0,00
John Patterson Davis
Corporations: Introduction. the Nature of Corporations. Ecclesiastical Corporations. Feudalism and Corporations. Municipalities. Gil
€ 0,00
BarCharts, Inc.
Corporations
€ 18,00
Alan R Palmiter
Corporations
€ 110,11
John Patterson Davis
Corporations: Introduction. the Nature of Corporations. Ecclesiastical Corporations. Feudalism and Corporations. Municipalities. Gilds. Educational and Eleemosynary Corporations. V. 2. Educational and Eleemosynary Corporations (Continued) National...
€ 38,98
John Patterson Davis
Corporations: Introduction. the Nature of Corporations. Ecclesiastical Corporations. Feudalism and Corporations. Municipalities. Gilds. Educational and Eleemosynary Corporations. V. 2. Educational and Eleemosynary Corporations (Continued) National...
€ 38,01
John B Dutton
2084
€ 24,66
John Patterson Davis
Corporations: Introduction. the Nature of Corporations. Ecclesiastical Corporations. Feudalism and Corporations. Municipalities. Gilds. Educational and Eleemosynary Corporations. V. 2. Educational and Eleemosynary Corporations (Continued) National E
€ 40,34
John Patterson Davis
Corporations: Introduction. the Nature of Corporations. Ecclesiastical Corporations. Feudalism and Corporations. Municipalities. Gilds. Educational and Eleemosynary Corporations. V. 2. Educational and Eleemosynary Corporations (Continued) National E
€ 56,95
John Patterson Davis
Corporations: Introduction. the Nature of Corporations. Ecclesiastical Corporations. Feudalism and Corporations. Municipalities. Gilds. Educational and Eleemosynary Corporations. V. 2. Educational and Eleemosynary Corporations (Continued) National E
€ 56,95
