Paperback / softback
Mindmapping China: Language, Discourse and Advertising in China
door Jeanne Boden
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Beschrijving
Providing a concise overview of the structure of the Chinese language, this guide is designed to help western marketers in China with translation problems in advertising campaigns. Showing that language in China is more than simply communication—it also imbeds cultural rules—the discussion points out ways this difference is ignored by outsiders. Written by an expert who bridges the gap between age-old Chinese cultural patterns and today's business practices, this book is an invaluable tool for everyone who does business in China
Paperback / softback
door Jeanne Boden
Momenteel uitverkocht
Gratis verzending
vanaf €20
30 dagen retour
zonder gedoe
Veilig betalen via iDEAL of Klarna
iDEAL · Klarna
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