A concise yet comprehensive introduction to economics, aimed at anyone who desires a more realistic approach to understanding the elements of resource and product markets, including the role of business decisions, technological change and product differentiation.

This concise and comprehensive introduction to economics offers readers at all levels a more realistic approach to understanding the elements of resource and product markets, including the role of business decisions; technological change; product differentiation; uncertainty; and the optimal location of activities. With the book's easy-to-use software package for computations, even non-economists will become strongly motivated and can gain a proficiency in economic analysis as well as in practical and professional decision-making skills. End-of-chapter problems, computer exercises, programming examples, and numerous diagrams further enhance the book's usefulness.