In this book, a former management consultant and CEO of a company that survived decline in its market provides practical and hard-won advice for managers and owners of any company in a declining market or situation. Compounded by the pandemic-induced economic recession, many companies find themselves operating in declining markets - markets that have no real long-term prospects for growth, and where the demand for certain goods and services are stable at best but are not increasing. Yet, in such an environment, it is not impossible for companies to survive and make profits.

In this book, a former management consultant and current CEO of a company that survived decline in its market provides practical and hard-won advice for managers and owners of any company in a declining market or situation. In doing so, the author highlights key activities that companies in declining markets should focus on in order to secure their future and remain profitable.