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Suitable for undergraduate students studying marketing research. Marketing Research provides a step-by-step treatment of the major choices facing marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap.

Suitable for undergraduate students studying Marketing Research.

Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. 

A top author team offer a concise approach to analysing quantitative marketing research data in pracice.   

Boekdetails

Formaat
Paperback / softback
Uitgever
Pearson Education Limited
Imprint
Financial Times Prentice Hall
Auteur
Stephen Robbins, Financial Times Prentice Hall, Pearson Education Limited
ISBN-13
9780273703839
Verschijningsdatum
2008-04-10
Pagina's
456
Afmetingen
190 mm × 245 mm × 20 mm
Gewicht
680 g
Land van herkomst
GB

Paperback / softback

Marketing Research with SPSS

door Stephen Robbins

€ 60,29
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