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For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor.

Boekdetails

Formaat
Paperback / softback
Uitgever
Pearson Education Limited
Imprint
Pearson Education Limited
Auteur
Russ Winer || Ravi Dhar, Pearson Education Limited, Pearson Education Limited
ISBN-13
9781292023410
Verschijningsdatum
2013-07-30
Editie
4th edition
Afmetingen
215 mm × 280 mm × 20 mm
Gewicht
1073 g
Land van herkomst
US

Paperback / softback

Marketing Management: Pearson New International Edition

door Russ Winer || Ravi Dhar

€ 53,99
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