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Dieser praxisorientierte Marketingleitfaden führt durch den unübersichtlichen Dschungel der Möglichkeiten von Marktansprachen.

Damit ist er einzigartig und richtungsweisend in dem Markt der Sozial- und Gesundheitswirtschaft und enthält sowohl die klassischen als auch die modernen Ansatzmöglichkeiten des heute zur Verfügung stehenden Marketingportfolios.

Die Analyse eigener Ressourcen, die Bestimmung von Zielen, Mitteln und Methoden sowie die Planung und fortwährende Marketing-Erfolgskontrolle unter der Berücksichtigung drohender Fallstricke in einem ebenso schwierigen wie zukunftsträchtigen Marktumfeld sind Gegenstand dieses Werkes.

Boekdetails

Formaat
Paperback / softback
Uitgever
Springer Fachmedien Wiesbaden
Imprint
Springer VS
Auteur
David Thiele, Springer VS, Springer Fachmedien Wiesbaden
ISBN-13
9783658178468
Verschijningsdatum
2017-07-24
Taal
German
Editie
1. Aufl. 2018
Afmetingen
148 mm × 210 mm
Land van herkomst
NL

Paperback / softback

Marketing in der Sozialwirtschaft

door David Thiele

€ 85,87
Op voorraad18-21 werkdagen
Gratis verzending30 dagen bedenktijd
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