Marketing Financial Services

Serie & gerelateerd

Meer over Marketing

Paul Baines (Professor of Political Marketing, University of Leicester) || Chris Fill (Director of Fillassociates and former Principal Lecturer, University of Portsmouth) || Sara Rosengren (Professor of Marketing and Head of the Center for Retailing, Stockholm School of Economics) || Paolo Antonetti (Associate Professor of Marketing, Neoma Business School)

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Beschrijving

Over dit product

This text discusses the major problems and issues of marketing financial services. It presents marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels.

Professor Meidan's book is a comprehensive, state-of-the-art text, clearly discussing the major current problems and issues of marketing financial services. The text is unique in its separate presentation of marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels. A special feature of the book is the treatment of implementation via about seventy specially designed 'exhibits' that are factual examples, short cases, and illustrations from the various financial services sectors world wide.

Boekdetails

Formaat: Paperback / softback
Uitgever: Palgrave Macmillan

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