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Beschrijving
This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their advertising agencies from around the world, the book provides a unique blend of the theory and practice of brand communications. Sarah Turnbull joins Chris Fill as co-author on the seventh edition and together their passion for marketing communications comes alive in this book as they share their expertise and experience. Its strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergraduate and postgraduate students in marketing, marketing with psychology, advertising, business studies and other marketing-related programmes. It is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.
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Paul Baines (Professor of Political Marketing, University of Leicester) || Chris Fill (Director of Fillassociates and former Principal Lecturer, University of Portsmouth) || Sara Rosengren (Professor of Marketing and Head of the Center for Retailing, Stockholm School of Economics) || Paolo Antonetti (Associate Professor of Marketing, Neoma Business School)
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€ 21,75
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€ 20,30
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€ 18,00
Skyline Publications
Social Media Marketing: Easy Steps to Rapid Growth, Stress-Free Advertising and Online Presence: Easy Steps to Rapid Growth, Stress-Free Advertising and Online Pres: Easy Steps to Rapid Growth, Stress-Free Advertising: Easy Steps to Rapid Growth,
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K L Hammond
Marketing: Social Media Marketing, Content Marketing & Network Marketing
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Fiorentino Baratta
Marketing snippets: Guerrilla Marketing Marketing Analytics Omnichannel Marketing
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Avangarde Marketing
International Salon of Contemporary Art 2018: The Artist Catalogue
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Dynamic Marketing
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