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 The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice.  Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.

 

The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world. 

 

Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.   

Boekdetails

Formaat
Paperback / softback
Uitgever
Pearson Education Limited
Imprint
Pearson Education Limited
Auteur
Chris Fill || Sarah Turnbull, Pearson Education Limited, Pearson Education Limited
ISBN-13
9781292234977
Verschijningsdatum
2019-07-04
Editie
8th edition
Afmetingen
193 mm × 264 mm × 30 mm
Gewicht
1500 g
Land van herkomst
US

Paperback / softback

Marketing Communications: Touchpoints, sharing and disruption

door Chris Fill || Sarah Turnbull

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