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Now in its sixth edition, Ivan Png's Managerial Economics has been extensively revised with intensive application to current business and economic issues. It is an ideal text for any course focusing on the practical application of microeconomic principles to management.

Now in its sixth edition, Ivan Png's Managerial Economics has been extensively revised with

  • an introductory chapter emphasizing decision-making and behavioral biases,
  • intensive application to current business and economic issues including technology, globalization, and pandemics,
  • a closing chapter highlighting business responses to climate change,
  • a streamlined presentation focusing on the economics that managers need to know.

    As always, the text presents the key concepts of microeconomics intuitively, without sophisticated mathematics. Throughout, it emphasizes actual management applications.

    The new sixth edition is updated with fresh up-to-date vignettes and discussion questions from all over the world and enhanced with detailed instructor supplements. It is an ideal text for any course focusing on the practical application of microeconomic principles to management.

    The book provides truly useful economics for managers. In the words of one professor, "I can use your book for serious conversation with adult students."

    Boekdetails

    Formaat
    Paperback / softback
    Uitgever
    Taylor & Francis Ltd
    Imprint
    Routledge
    Auteur
    Ivan Png (National University of Singapore, Singapore), Routledge, Taylor & Francis Ltd
    ISBN-13
    9781032145402
    Verschijningsdatum
    2022-03-23
    Pagina's
    339
    Editie
    6th edition
    Afmetingen
    174 mm × 246 mm
    Gewicht
    611 g
    Land van herkomst
    GB

    Paperback / softback

    Managerial Economics

    door Ivan Png (National University of Singapore, Singapore)

    € 107,41
    Op voorraad14 werkdagen
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