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Beschrijving
Now in its sixth edition, Ivan Png's Managerial Economics has been extensively revised with intensive application to current business and economic issues. It is an ideal text for any course focusing on the practical application of microeconomic principles to management.
Now in its sixth edition, Ivan Png's Managerial Economics has been extensively revised with
As always, the text presents the key concepts of microeconomics intuitively, without sophisticated mathematics. Throughout, it emphasizes actual management applications.
The new sixth edition is updated with fresh up-to-date vignettes and discussion questions from all over the world and enhanced with detailed instructor supplements. It is an ideal text for any course focusing on the practical application of microeconomic principles to management.
The book provides truly useful economics for managers. In the words of one professor, "I can use your book for serious conversation with adult students."
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