As a non-techie you might be a bit daunted at the thought of taking on an e-commerce system as powerful as Magento. But don t be – our guide makes it all so accessible with its user-friendly, absolute-beginner approach. Key Features Install, configure, and manage your own e-commerce store Extend and customize your store to reflect your brand and personality Handle tax, shipping, and custom orders Book DescriptionMagento is one of the most powerful, flexible, and customizable e-commerce systems. It offers you the ability to create and manage a profitable online store. As your online store grows, you can be sure that this robust e-commerce system can handle your needs. However, getting started with Magento can be difficult without the right guidance.Magento Beginner's Guide - Second Edition provides guidance in the form of a step-by-step approach to building a simple, effective online store. The book covers the key features of Magento that will help you get your store up and running. It guides you through installation, configuration, populating your store with products, accepting payments, maintaining relationships with your customers, and fulfilling orders.Magento Beginner's Guide - Second Edition guides you through the installation, configuration, populating your store with products, accepting payments, maintaining relationships with your customers, and fulfilling orders. You will start with installing Magento on a hosting provider or on your local machine for testing purposes. From there, you will learn everything Magento has to offer, from working with products to adding additional functions.After installing Magento, you'll learn how to set up your first store and add multiple stores in the same environment. One of Magento's strengths, the product catalogue, will also be discussed thoroughly. From there we'll continue to set up payment and shipping methods. You'll learn to use themes to give your store the look and feel you need. As well as that, you'll start using extensions to expand Magento's functionality and you'll learn to process your first orders.You will learn to customize the default Magento storefront so that it becomes your personalized store and also about Magento's directory structure and find out where some of the elements of a store are customized. As you work your way through each chapter, your store will grow in scope and sophistication. By the time you finish this book, you should have a complete, working online store.What you will learn Install Magento at a hosting provider and create a local installation for testing purposes Set up Magento for its first use Create product categories, attributes, and your very first products Learn to use Magento s extended possibilities for complex products Work with your customer database Set up payment and shipping methods Work with Magento themes Install extensions to expand Magento s functionality even further Process sales orders, invoices, and packing slips Learn to maintain your store and take it to the next level Who this book is forIf you are a non-technical person and are discouraged by the complexity of this powerful e-commerce application, this book will help you out. This book would also suit someone with e-commerce knowledge who requires a guide to getting started with Magento.