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Steffen Silbermann entwickelt und prüft ein umfassendes Modell der Kundenbindung im Internethandel, das 16 zentrale Einflussfaktoren berücksichtigt.

Steffen Silbermann entwickelt und prüft ein umfassendes Modell der Kundenbindung im Internethandel, das 16 zentrale Einflussfaktoren berücksichtigt. Auf dieser Basis ermittelt er systematisch, wie die mit der Alterung der Kunden verbundenen Änderungen in den Persönlichkeitsmerkmalen und Anforderungen zu einer veränderten Bedeutung dieser Kundenbindungsdeterminanten führen. Aus diesen Erkenntnissen leitet er Implikationen für die Gestaltung von Geschäftsbeziehungen im Internethandel ab.

Boekdetails

Serie: Forum Marketing
Ondertitel: Forum Marketing
Formaat: Paperback / softback
Uitgever: Springer Fachmedien Wiesbaden
Imprint: Springer Gabler
Auteur: Steffen Silbermann, Springer Gabler, Springer Fachmedien Wiesbaden
ISBN-13: 9783658199425
Verschijningsdatum: 2017-11-02
Pagina's: 604
Taal: German
Editie: 1. Aufl. 2018
Afmetingen: 148 mm × 210 mm
Land van herkomst: NL

Paperback / softback

Kundenbindung der Zielgruppe 50plus im Internethandel: Kausalmodell unter Berücksichtigung von Alterseffekten

door Steffen Silbermann

€ 133,08

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