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Strategic Management, 4e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 4e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students’ skills to become successful future leaders capable of making well-reasoned strategic decisions.

Book details

Format
Paperback / softback
Publisher
McGraw-Hill Education
Imprint
McGraw-Hill Education
Author
Frank Rothaermel, McGraw-Hill Education, McGraw-Hill Education
ISBN-13
9781260092370
Publication date
2018-03-04
Edition
4th edition
Dimensions
216 mm × 252 mm × 20 mm
Weight
885 g

Paperback / softback

ISE Strategic Management

door Frank Rothaermel

€ 55,79
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